WEP Faculty - Lawrence Gelburd

The Goergen Entrepreneurial Management Program

Lawrence Gelburd
Independent Consultant
Lecturer, Wharton
lgelburd@wharton.upenn.edu

Courses:

Management 230: Entrepreneurship

Bio:

Lawrence Gelburd earned a Bachelor of Science in Electrical Engineering from Brown University. Two years later, he joined four other entrepreneurs to form Pittsburgh-based American Auto-Matrix (AAM). The company raised over $7 million in venture capital and employed more than 80 people. AAM developed cutting-edge microprocessor-based, networkable monitoring and control systems for environmental, process, fire and security applications in commercial and industrial facilities. AAM sold systems directly to national accounts including Abbott Laboratories and Underwriters’ Laboratories (UL), and through a domestic and international dealer network. Former competitors Barber-Colman, United Technologies and Mitsui chose to sell AAM products as their own.

While with AAM, Lawrence worked as an engineer, manager, product planner, and director of national and international accounts. He traveled extensively, selling products and training customers across the U.S., Great Britain, Singapore and Japan. He was a member of the ASHRAE special project committee which created ANSI/ASHRAE Standard 135-2001, BACnet -- A Data Communication Protocol for Building Automation and Control Networks, now approved as International Organization for Standardization ISO 16484-5 and European Committee for Standardization CEN 16484-5. AAM was sold in 1989.

Lawrence received his MBA from Wharton in 1991 with a concentration in Marketing. He is an independent consultant, developing business plans and strategies for low and high tech start-ups. Lawrence teaches several courses at the University of Pennsylvania: Management 230: Entrepreneurship; Management 406: Formation and Implementation of Entrepreneurial Ventures; and EAS 545: Engineering Entrepreneurship.

He also teaches classes for Wharton’s Small Business Development Center and Leadership in the Business World program. In addition, Lawrence is an accomplished record producer, working with Grammy winner Phil Nicolo.

Collaborating with a faculty team at Wharton and the American University of Cairo, Lawrence helped create the curriculum for Goldman Sachs’ 10,000 women initiative which develops entrepreneurship programs in emerging markets. The program aims to have 10,000 women earn certificates over a five-year span.

Lawrence is a regular contributor to MSNBC’s show “Your Business” and was featured in Bloomberg television’s “How to Develop a Business Plan.” He has been quoted in the Wall Street Journal, Time, Money, Inc, Entrepreneur, and numerous other publications. He has been engaged as a speaker by many organizations including American Express.

Lawrence Gelburd is committed to consulting and teaching as rewarding opportunities to lead others towards the excitement and personal growth that entrepreneurship affords.



	LOGIN HOME NEWS & EVENTS ENTREPRENEURIAL CAREERS STARTING A BUSINESS TEACHING & LEARNING Overview Undergraduate Program MBA Program Doctoral Program MBA for Executives Faculty Wharton Management Department Admissions RESEARCH ALUMNI		The Goergen Entrepreneurial Management Program Lawrence Gelburd Independent Consultant Lecturer, Wharton lgelburd@wharton.upenn.edu Courses: Management 230: Entrepreneurship Bio: Lawrence Gelburd earned a Bachelor of Science in Electrical Engineering from Brown University. Two years later, he joined four other entrepreneurs to form Pittsburgh-based American Auto-Matrix (AAM). The company raised over $7 million in venture capital and employed more than 80 people. AAM developed cutting-edge microprocessor-based, networkable monitoring and control systems for environmental, process, fire and security applications in commercial and industrial facilities. AAM sold systems directly to national accounts including Abbott Laboratories and Underwriters’ Laboratories (UL), and through a domestic and international dealer network. Former competitors Barber-Colman, United Technologies and Mitsui chose to sell AAM products as their own. While with AAM, Lawrence worked as an engineer, manager, product planner, and director of national and international accounts. He traveled extensively, selling products and training customers across the U.S., Great Britain, Singapore and Japan. He was a member of the ASHRAE special project committee which created ANSI/ASHRAE Standard 135-2001, BACnet -- A Data Communication Protocol for Building Automation and Control Networks, now approved as International Organization for Standardization ISO 16484-5 and European Committee for Standardization CEN 16484-5. AAM was sold in 1989. Lawrence received his MBA from Wharton in 1991 with a concentration in Marketing. He is an independent consultant, developing business plans and strategies for low and high tech start-ups. Lawrence teaches several courses at the University of Pennsylvania: Management 230: Entrepreneurship; Management 406: Formation and Implementation of Entrepreneurial Ventures; and EAS 545: Engineering Entrepreneurship. He also teaches classes for Wharton’s Small Business Development Center and Leadership in the Business World program. In addition, Lawrence is an accomplished record producer, working with Grammy winner Phil Nicolo. Collaborating with a faculty team at Wharton and the American University of Cairo, Lawrence helped create the curriculum for Goldman Sachs’ 10,000 women initiative which develops entrepreneurship programs in emerging markets. The program aims to have 10,000 women earn certificates over a five-year span. Lawrence is a regular contributor to MSNBC’s show “Your Business” and was featured in Bloomberg television’s “How to Develop a Business Plan.” He has been quoted in the Wall Street Journal, Time, Money, Inc, Entrepreneur, and numerous other publications. He has been engaged as a speaker by many organizations including American Express. Lawrence Gelburd is committed to consulting and teaching as rewarding opportunities to lead others towards the excitement and personal growth that entrepreneurship affords.