J.D. "Dave" Power
(WG'59)
Founder, J.D. Power and Associates
In this issue, we interview the man who pioneered consumer market research: J.D. "Dave" Power. In 1968 Power started analyzing consumer opinion at his dining room table and now oversees a staff of more than 600 associates working with such industries as automotive, telecommunications, travel, and professional services.
To read the candid print interview see Power of the People. > MORE
For the Alumni Impact video segments, click here.

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In this Issue:

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

Legal Ramifications
Lawyer Stephen Goodman and his colleagues held court for students interested in legal pitfalls entrepreneurs face. > MORE

Hot Air
Wharton classroom venture aims to profit from auto emissions. > MORE

Inside Job
Executives at a WEP panel told a Penn audience that corporate ventures can offer entrepreneurs the best of both worlds. > MORE

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OUTREACH

Power of the People
J.D. "Dave" Power turns auto insights into famed brand. > MORE

PLUS:
Watch a revealing video interview with Power, in which he describes his first big break: "On the way back from lunch I was invited back and introduced to an older gentleman…named Tatsuro Toyoda." > MORE

Cautionary Tales — Plus Encouragement — from Three Veteran Entrepreneurs
While a bold idea, unflagging determination and patient financial backers are all crucial to successful start-ups, entrepreneurs must also focus on less dramatic aspects of running a company, according to seasoned entrepreneurs who addressed the 8th Annual Wharton Entrepreneurship Conference. > MORE

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RESEARCH
Sol C. Snider Entrepreneurial Research Center

Capital-Market Apartheid?
Prof. Andrew Metrick plumbs separate and unequal dual-class shares. > MORE

Does Sarbanes-Oxley Hurt Shareholders and Hide Poor Management?
Wharton Prof. Christian Leuz's research shows smaller companies are taking measures to avoid Sarbanes-Oxley. > MORE

For more research from the Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal.

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