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Powers of Concentration: Wharton's Undergraduate Entrepreneurs
Faces of Wharton Entrepreneurship
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Douglas Chu, Co-President, Taste of Nature, Inc. Company
description:
Candy Manufacturer/Distributor Education:
W'90 P.O.V. (Point of View) I became an entrepreneur because : I wanted to try something different from investment banking. Best way to respond to criticism and doubters: Believe in yourself and what you do. If it is constructive criticism, then it is ok to listen and learn. Best definition of a successful entrepreneur: : Someone who is flexible and open minded, and not afraid to work hard. Most challenging part of your job: : Being able to recognize customer needs and adapting to them if necessary. Biggest impact of the Wharton School: A curriculum that fosters a strong work ethic, important to the success of an entrepreneur. Best memory of your Wharton days. Philly cheesesteaks! Close calls How you started your business: : $15,000 of seed money and working out of the garage of my parents house. Pivotal moment in growing your business: Deciding to mainstream our business from healthy snacks to candies catapulted sales. Most interesting non-entrepreneurial job offer you've declined: Real estate venture consultant. Biggest surprise you encountered growing your business: : How difficult it is to manage people/employees. Most difficult decision you're glad you made: To start my own business. Entrepreneur to Entrepreneur Favorite Web site: www.epicurious.com Book that most influenced your thinking: The Fountainhead Favorite activity outside of business: cooking Goal still pursuing: better communicator Person most influential to your success: everyone i have a meaningful conversation with... Person you most admire: ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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