Get It Started - Spring 2007

Seth Berger
Co-founder, AND 1
In this issue we speak to alumnus Seth Berger (WG'93) who co-launched AND 1 the day after he graduated from Wharton. Throwing out traditional marketing, Berger helped create a brand that exploded; within a decade, AND 1 grew to $280 million a year in sales and boasted relationships with 25% of the NBA's players. Feeling the timing was ideal, in 2005, Berger and his partners sold the company to American Sporting Goods. > MORE

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Legend
W – Wharton Undergraduate degree
WG – Wharton MBA degree

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In this Issue:

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

Dogging the Data
Class helps Wharton-bred PetPlan USA with policy rollout. > MORE

Crossing Warren Buffett with Indiana Jones
Private equity in emerging markets class gives students inside look at growing field. > MORE

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OUTREACH

Backbone of Success
NP Solutions wins Wharton Business Plan Competition Grand Prize with next generation back pain treatment. > MORE

All Star Entrepreneur
Alumnus Seth Berger scores success with basketball apparel company AND 1. > MORE

PLUS:
Watch the "Alumni Impact" video interview of Seth Berger in which he explains what the Wharton experience provided him: "Probably the best thing for me was how bright and intense the Wharton students were…because I realized when I got out into the world these were the people I was going to be competing with." > MORE

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Sol C. Snider Entrepreneurial Research Center

Getting the Dogs to Eat the Dog Food
Bigger firms gain entrepreneurial marketing know-how from Prof. Leonard Lodish's new book, Marketing That Works. > MORE

Wharton Private Equity Review: Differentiation in a Hyper-competitive Market
The race for deals is on in private equity. Gone are the days when firms simply did due diligence, loaded on leverage and hoped for outsized returns after selling the company a few years down the road. Today, record-setting bids and unprecedented capital inflows have created an overheated environment that requires new strategies for those looking to stay ahead of the pack. Produced in cooperation with the Wharton Private Equity Club, this special report highlights the innovative ways firms are working to source deals, set themselves apart in an auction process and ensure performance once a deal is done. Also, industry specialists offer a close-up view of the debt markets and the hot energy market, which saw one of the largest-ever private equity proposals earlier this year. > MORE

For more research from the Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal

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