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TEACHING
Feature: From All Corners of Campus

OUTREACH
Feature: Entrepreneurial Training Camp

Which Fast-Growing Private Company Is #1?

Faces of Wharton Entrepreneurship

RESEARCH
Feature: Visiting Scholar to Business Leaders: Consider "Learning from Near Misses"

Verbatim: Our Directors, in Quotes

John Lusk
Co-Founder and VP, Sales & Marketing

Personal Information
Company name /type: Platinum Concepts, Inc.

Education: BBA SMU ‘93/MBA WG ‘99

Primary place of residence: San Francisco, CA

It would surprise people that: I once played semi-professional soccer.

P.O.V. (Point of View)
I became an entrepreneur because: I wanted to experience firsthand, the thrills, ups, downs and emotions of bootstrapping a company.

Best way to respond to criticism and doubters: Prove them wrong.

Best definition of a successful entrepreneur: One who can’t tell the difference between work and play.

Most challenging part of your job: Staying motivated during the low times.

Biggest impact of the Wharton School: Exposure to so many ideas, theories and techniques. It really opened up my mind from a creative perspective.

Best memory of your Wharton days: Hanging out with my classmates.

Close calls
How you started your business: Challenged by an entrepreneurial professor at Wharton to "go against the grain."

Pivotal moment in growing your business: Brookstone decided to take on our MouseDriver product.

Most interesting non-entrepreneurial job offer you’ve declined: Washing Budget rental jeeps on Martha’s Vineyard.

Biggest surprise you encountered growing your business: The difficulty of developing sales & distribution channels.

Most difficult decision you’re glad you made: Sharing everything about us and our company in our newsletter, The MouseDriver Insider.

Entrepreneur to Entrepreneur
Favorite Web site: www.google.com

Book that most influenced your thinking: Guy Kawsakie’s Rules for Revolutionaries

Favorite activity outside of business: Playing Soccer

Goal still pursuing: Still searching for that steady bi-monthly income.

Person most influential to your success: My parents

Person you most admire: Anybody who has the guts to follow their dreams and passions.

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