Angela
A. Brown
Angelique X. Irvin
David
Ashley Morrsion
David Niu
TEACHING & LEARNING
Consulting
to Growth Businesses
Opening the Doors to Private Equity
OUTREACH
Wharton West: Back to School
Q&A with The Newly Appointed Director of The Wharton Small Business Development Center
Faces of Wharton Entrepreneurship
RESEARCH
Inside The "War Room"
Today
he can explain how to get more visitors to your Web site; tomorrow you
might see him in the owner's box of a top sports team. He's David Niu,
one of two Wharton alums who founded NetConversions, Inc.
Personal Information
David Niu, Co-Founder, NetConversions, Inc.
Company description: Provides website usability technology and consulting.
Education:
BA, UC Berkeley,
1996; MBA, Wharton, 2002
Primary place of residence: Seattle,
WA
It would surprise people that I….:
spent
time studying abroad at Beijing while at Berkeley and spent time studying
abroad at Singapore and Fontainebleau while at Wharton.
P.O.V. (Point of View)
I became an entrepreneur because…: I love the challenge of building a world-class organization and because I never loath going into the office. I absolutely love working with my team and clients.
Best way to respond to criticism and doubters: Use them as motivation and criticism to improve
Best definition of a successful entrepreneur: Someone who can take a beating and still keep ticking
Most challenging part of your job: Balancing work and personal pursuits
Biggest impact of the Wharton School: All the great classmates, professors, and staff who I've met
Best memory of your Wharton days. WHALASA parties, pub, and studying abroad at INSEAD Singapore and Fontainebleau
Close calls
How you started your business: With my partner, Andy Liu, who I met at Welcome Weekend. Then we began working with Professor Fader and Wendy Moe to round out the idea.
Pivotal moment in growing your business: Received initial seed funding to really jump-start us.
Most interesting non-entrepreneurial job offer you've declined: None- never interviewed for a job while at Wharton.
Biggest surprise you encountered growing your business: How much sales and marketing mean to companies.
Most difficult decision you're glad you made: Laying off members of our team to make it through the lean times.
Entrepreneur to Entrepreneur
Favorite Web site: www.buddytv.com
Book that most influenced your thinking: Can't put my finger on one particular book
Favorite activity outside of business: rooting for Dallas-based sports team
Goal still pursuing: buying a Dallas-based sports team
Person most influential to your success: mother
Person you most admire: Anyone who overcomes adversity.
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